Tranglo collaborates with MEF to publish M-Commerce case study

11 May 2011, London, Malaysia – MEF today announced the launch of a series of MEF member case studies which highlight the unique business models and opportunities for M-Commerce in 8 different South-East Asian markets, including Brunei, Indonesia, Malaysia, The Philippines, Singapore and Vietnam. The case studies will be published on a monthly basis, in advance of a final MEF Asia M-Commerce Guide in June 2011, which will aggregate this content and provide unique market insight and metrics. The first case study is published in conjunction with Tranglo for Malaysia-Indonesia corridor. “MEF launched its M-Commerce initiative in January 2010 with leading industry players to accelerate and realise the huge potential of the mobile channel”, commented MEF Executive Director, Rimma Perelmuter. “In leveraging MEF’s Global reach, and our members’ local expertise, we have already highlighted the prevailing business models in M-Commerce for North America.  M-Commerce business models across South East Asia vary significantly by market and the MEF Asia M-Commerce Guide will provide an essential primer for those wishing to better understand and invest into vibrant markets across South East Asia.” The MEF Asia M-Commerce Guide will address the fact that South East Asia is a distinct region with very different economies, technology penetration levels, consumer needs and industry opportunities in each individual market. To successfully highlight and address these clear differences, the individual MEF member case studies provide an overview of the market challenges, how the company developed a product or service to meet a consumer need, insights into the business models and value chain which were used, and the success achieved with this approach. MEF is working with its members to highlight the specific business models that are proving successful  within these markets including banking the unbanked, migrant workers transferring money to their families, and pre-pay airtime sales and delivery. Tranglo , VP of Business Development, Dick Dekkers stated, “Mobile commerce is set to be a mainstay of business strategy for Mobile Network Operators worldwide, fitting perfectly within the product portfolios of players in both developed and emerging markets. Tranglo has pioneered International Airtime Transfer since 2008, with significant and rapid results and our strategy is outlined within this Case Study. We are proud to be working with MEF who are leading the way in providing opportunities to expose the business models and companies which are working successfully in our region”. MEF currently has M-Commerce Steering Committees active in each of its operational markets, including EMEA, LatAm and North America. MEF Asia will be exploring the local opportunities for M-Commerce in more detail during its half-day forum at CommunicAsia on 23 June 2011.

About Tranglo

Tranglo is a cross-border payment hub with a proven track record in business payment, foreign remittance and mobile payment solutions. Founded in 2008, we have offices in Kuala Lumpur, Singapore, Jakarta, Dubai and London. Our global network spans more than 100 countries, 2,500 mobile operators, 1,300 banks/wallets and 130,000 cash pickup points. To find out more, visit, LinkedIn, Facebook or Twitter. 

About MEF

About Mobile Entertainment Forum (MEF) The Mobile Entertainment Forum is the global trade body of the mobile media and entertainment industry.  It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth , shape regulation and deliver competitive advantage to its members. With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a member network with a global reach, strong local representation and the ability to affect market change.  Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs.