Logo
A symbol speaks louder than words
This is the first element of our brand. We want to create the best first impression.
Parent brand logo and usage
Our logo embraces the minimalist and modern design. Black conveys professionalism while a touch of blue gives it a youthful and energetic vibe.
The 2 dots symbolise Tranglo as a bridge that connects payments and people.
Logo construction and clear space
The clear space in the Tranglo logo not only brings attention to our visual identity, but also enhances visibility.
Maintaining the clear space
The clear space is intentionally designed to be 3 times larger to focus on the simplicity and essence of the brand.
Exceptions
If our logo is used as part of a visual, key areas of said visual may be placed within this clear space. However, there must be enough room for brand recognition and visibility.
Colour variations
Our logo should always be presented in full colour (Sky Blue and Black). Under certain circumstances, such as the production of the logo in fax or when the logo is on a background where the Sky Blue's prominence is compromised, it must then be rendered in monotone Black and White.
Full-colour logos
There are two full-color options for use across all approved logo configurations.
The full-color primary logos should be used on a white or light background, the logo foundation should blue dots and black typography. The full-color secondary logos should be used on a mid-value or dark photographic background, the logo foundation should be blue dots and typography in white.
Single-colour logos
Use the single-colour logo when full-colour production is unavailable or when a co-branding partnership necessitates the use of a single-colour logo. The Tranglo logo should not be produced over a pattern or colour gradation that undermines legibility.
Incorrect usage
Incorrect full-colour logo use
It is important to retain consistent and correct use of our logo to protect our trademark. In general, do not alter the logo in any way.
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Do not remove an element of the logo. -
Do not remove an element of the logo. -
Do not add effects to the logo. -
Do not split the elements of the logo. -
Do not change an element of the logo. -
Do not rotate the logo.
Incorrect single-colour logo use
A single-colour Tranglo logo should always be in Black and White against the Sky Blue background unless a co-branding partner controls the background colour. In this case, use a Black and White logo against said background.
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Do not alter the colour. -
Ensure significant contrast. -
Do not use a single-colour logo on a pattern or gradation. -
Do not use a single-colour logo against any background that does not create contrast.