11 May 2011, London, Malaysia – MEF today announced the launch of a series of MEF member case studies which highlight the unique business models and opportunities for M-Commerce in 8 different South-East Asian markets, including Brunei, Indonesia, Malaysia, The Philippines, Singapore and Vietnam. The case studies will be published on a monthly basis, in advance of a final MEF Asia M-Commerce Guide in June 2011, which will aggregate this content and provide unique market insight and metrics. The first case study is published in conjunction with Tranglo for Malaysia-Indonesia corridor.
“MEF launched its M-Commerce initiative in January 2010 with leading industry players to accelerate and realise the huge potential of the mobile channel”, commented MEF Executive Director, Rimma Perelmuter. “In leveraging MEF’s Global reach, and our members’ local expertise, we have already highlighted the prevailing business models in M-Commerce for North America. M-Commerce business models across South East Asia vary significantly by market and the MEF Asia M-Commerce Guide will provide an essential primer for those wishing to better understand and invest into vibrant markets across South East Asia.”
The MEF Asia M-Commerce Guide will address the fact that South East Asia is a distinct region with very different economies, technology penetration levels, consumer needs and industry opportunities in each individual market. To successfully highlight and address these clear differences, the individual MEF member case studies provide an overview of the market challenges, how the company developed a product or service to meet a consumer need, insights into the business models and value chain which were used, and the success achieved with this approach. MEF is working with its members to highlight the specific business models that are proving successful within these markets including banking the unbanked, migrant workers transferring money to their families, and pre-pay airtime sales and delivery.
Tranglo , VP of Business Development, Dick Dekkers stated, “Mobile commerce is set to be a mainstay of business strategy for Mobile Network Operators worldwide, fitting perfectly within the product portfolios of players in both developed and emerging markets. Tranglo has pioneered International Airtime Transfer since 2008, with significant and rapid results and our strategy is outlined within this Case Study. We are proud to be working with MEF who are leading the way in providing opportunities to expose the business models and companies which are working successfully in our region”.
MEF currently has M-Commerce Steering Committees active in each of its operational markets, including EMEA, LatAm and North America.
MEF Asia will be exploring the local opportunities for M-Commerce in more detail during its half-day forum at CommunicAsia on 23 June 2011.
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About Mobile Entertainment Forum (MEF)
The Mobile Entertainment Forum is the global trade body of the mobile media and entertainment industry. It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth , shape regulation and deliver competitive advantage to its members.
With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a member network with a global reach, strong local representation and the ability to affect market change. Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs. For further information and a full list of members please visit: www.m-e-f.org or www.m-e-f.blogspot.com
Incorporated in 2008, Tranglo™ operates a global airtime and money transfer hub under the branding of gloTransfer / gloReload and gloRemit. Comprising a team of young, energetic professionals with broad and extensive experience in mobile services, Tranglo is committed to providing a fast, simple and secure mobile transaction platform for its partners. Tranglo works with regional and international mobile operators as well as local and internationally recognised banks. It engages with Telco operators / MVNO, vendors / resellers / distributors and remittance service providers across the globe.
Tranglo currently has local offices in Europe, the United States, Asia, Middle East / North Africa and representatives in South America, Australia and Canada. The company’s innovative services are widely deployed by partners across the globe and have been recognized as the winner of the Asia Pacific Information Communication Technology Alliance (APICTA) awards year 2009. Services are also certified to comply with Anti Money Laundering (AML) and Know-Your-Customer (KYC) principles.
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